THE INTERNATIONAL PROJECT ON TECHNOLOGIES IN EDUCATION EDCRUNCH HAS INVITED US, JERRY GINGER PRODUCTION, TO INVENT AND IMPLEMENT NEXT STEPS IN SOCIAL NETWORKS INFLUENCE OF THE PROJECT AND TO ATTRACT NEW PARTICIPANTS TO THE CONFERENCE AND WORKSHOPS 2018.
THE MARKETING AND PRODUCTION CAMPAIGH STARTED IN JULY AND ENDED BY THE VERY BEGINNING OF OCTOBER 2018. THE FOLLOWING THINGS HAVE BEEN DONE BY OUR TEAM:
MEDIA CONTENT PRODUCTION
We had 3 main goals to reach:

1 - to create meaningful and storytelling animation and video content for the audience of EdCrunch in social networks.

2 - to increase the loyalty of the current audience and to attract new loyal subscribers.

3 - to encourage participation of the audience in the Workshops and the Conference (to make a "click" on our promo materials posted in Facebook, VK, Instagram to buy tickets).
SMM

Rework of social networks appearance:
- avatars,
- covers,
- various templates for news and informative posts.

Communications with the audience on a daily basis:
- answers,
- new audience invitations,
- groups/events management,
- online translations of the events,
- partners and sponsors publications placements.
MARKETING

Social networks marketing campaign creation: the path, the structure, the timeline, budget optimisation.

Media content distribution through social networks, mainly Facebook and Instagram.

Targeting,
Ads campaigns creation,
Ads budjet optimisation,
Statistics and analysis.
WE DID OUR BEST TO MEET THE CLIENT'S EXPECTATIONS.
AND FINALY THE RESULTS HAVE EXCEEDED OUR PLAN.
WE HAD A SMALL BUDGET FOR PRODUCTION AND DIGITAL DISTRIBUTION OF PRODUCED CONTENT AND A STRONG WILLING TO WORK AS EDCRUNCH IS AN IMPORTANT EDUCATIONAL AND SOCIAL PROJECT.
OUR CAMPAIGN
3 MONTHS PERIOD
(16 JUL - 10 OCT 2018)
120
ANIMATED + VIDEO CONTENT UNITS PRODUCED
13 400
UNIQUE CLICKS
ON OUR ADs
0,04$
AND LESS PER CLICK - THE COST OF 43% CLICKS ON OUR ADs IN FACEBOOK + INSTAGRAM
which is 4,6 times cheaper than the industry average
OUR AUDIENCE
+57%
INSTAGRAM
SUBSCRIBERS GROWTH

+ 24% in Facebook
+ 14% VK (organic)

25%
OF OUR SUBSCRIBERS
ARE W 35-44
24% - W 25-34
13% - M 25-34
11% - M 35-44
3554
OF SUBSCRIBERS
ARE FROM RUSSIA
214 - Ukraine
125 - Kazakhstan
15 000
TOTAL PARTICIPANTS
OF #EDCRUNCH2018
(OFFLINE+ONLINE)
AUDIENCE ACTIONS
28 544%
INCREASE OF TOTAL VIDEO VIEWING
128 000 minutes in total during the campaign against 447 minutes before it
78 221
TIMES AD VIDEOS WERE WATCHED MORE THAN
10 SECONDS A TIME
10 800
MINUTES IN TOTAL
THE POST CAMPAIGN VIDEO WAS WATCHED
by 5877 unique people
50%
OF OUR SUBSCRIBERS TOOK ACTIONS ON FACEBOOK PAGE ON EACH OF CONFERENCE DAYS
PostCampaign motion for Conference #EdCrunch2018
More than 200 speakers from different countries: Russia, France, UK, USA, Australia, Finland, Austria, Armenia, Hungary, Belgium, Ireland.
Five education tracks were hold at the same time: Children and Technologies, Digital School, Digital University, New Technologies and Analytics in Corporate Training, Technology and Business (Education of Future).
PostCampaign motion for #EdCrunch2018 WORKSHOPS
Unique environment that makes it possible to adapt leading experts' approaches and practices in small groups.
Over 20 top international experts and leading Russian practitioners.
Over 20 workshops for deep immersion into the use of modern digital technologies and data in education.
A PART OF OUR PHOTO REPORTAGE FROM BOTH EVENTS MADE BY ALEX YOCU
EXAMPLES OF GIF ANIMATION CONTENT:
EXAMPLES OF ANIMATION AND MOTION VIDEO CONTENT.
MOST OF THE MATERIALS WERE TRANSLATED FROM ENGLISH AND FRENCH.
EXAMPLES OF OUR GRAPHIC DESIGN MATERIALS:
THE SMARTEST PEOPLE WORK EVERY DAY TO PROVIDE THE BEST SERVICE AND TO MAKE OUR CLIENTS HAPPY.
ALFIYA KHILINSKAYA
CO-FOUNDER + GENERAL PRODUCER
My name is Alfiya, I'm a producer and I'm in love with my work.
I produce TV&digital (fiction, reality, travel, documentary shows and series) content, ads and movies for different clients in Russian and international market. I have also more than 12 years of experience as Marketing and OD&HR lead on federal channels (CTC, CTC Love, Domashny, Peretz/Che, REN TV) and in key consulting companies (PWC, KPMG, Deloitte).
Creation and production of a brand promotion strategy and digital marketing (Head of REN TV Digital Marketing Department, EdCrunch international educational project strategy and implementation of the promotional campaign, advertising production);
Short films and music videos producing.
For more information please see my linkedin profile
ALEX YOCU
CO-FOUNDER + CREATIVE PRODUCER
My strongest passion is the study of people and their way of life.
I have more than 9 year experience in adverticing.
Launch of new TV programs for sponsorship on the channels of CTC Media (CTC, Domashny).
Scripting, implementation and directing of product placement (more than 40 brands of various categories) in the programs and series of federal television channels (First, Russia-1, NTV, CTC, Friday, Domashny, U).
Creative Producer, Author and Presenter of YouTube show "Bad Tattoo Hunters".
Creation and directing of Ads for Jaguar, Subaru, Deceuninck, etc.
Photographer: over 9 years of experience, 8 personal exhibitions, personal photobook.
For more information please see my linkedin profile
Also you can see my photo web-site: www.alexyocu.com
WRITE US A LETTER OR SEND A BRIEF
HI@JERRYGINGER.COM
RUSSIA: +7 903 967 1034
AUSTRALIA: +61 40 385 0304
EUROPE: +33 769 243 018
WE ARE BASED IN MOSCOW AND WORK WORLDWIDE
Made on
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